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Martyn George a Chicago-based retail store that offers a curated collection of vintage culinary objects, revived for use and display in the contemporary world of homemaking and design. I was asked to create an identity system, website as well as visual guidelines for the retail environment.
Branding
2012
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CDW Merchants is a Chicago based company that specializes in hard to find retail props, fixtures and specialty packaging. They approached me to create a holiday mailer that reflects their brand aesthetic and utilizes materials that can reinforce the services that they provide to clients. The concept was based on the "Santa Claus is Coming to Town" Christmas song. It contains the "Make Your List and Check it Twice" gift list and calendar, the "Holiday CD of Naughty and Nice" and the "CDW Merchants is Coming to Town" Invitation to the RDC Conference in New York City. The package contains die-cuts throughout along with a foil stamp and 2-color printing.
Art Direction, Branding, Creative Direction
2012
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Identity, catalog design, art direction of photography and website for an international commercial lighting company. The concept is based on the modern, tactile and fashion forward architecture projects that the lighting goes into. The catalog and website needed to reflect the wealth of configurations available to the architects and specifiers in an organized and concise manner.
Branding
2012
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I have developed design, packaging and websites for various recording artists
including my own project Les Américains.
Creative Direction
2012
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Art Direction of Photography, Branding, Web, Packaging, Environmental Graphics and Creative Strategy for the 90th Anniversary of the global leader in intimates.
Art Direction
2012
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The Caruth Police Institute is an educational partnership between the Dallas Police Department and The University of North Texas. The Institute provides officer training and serves as the research and problem solving division of the department. I was asked to create the identity system in addition to all department collateral.
Branding
2012
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Complete brand overhaul for Redken 5th Avenue NYC, a division of L'Oreal. Project included logo design, stationary, collateral, advertising, art direction of photography and package design. Selected as a finalist for Rebrand 100 in addition to becoming a template for branding initiatives company-wide.
Branding
2012
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I was asked to develop, design, direct photography and oversee the printing in China of the 600 page catalog for this BtoB designer of residential lighting. Additionally, I developed the branding, design, showroom look and web elements to mirror closely the concept of the catalog.
Art Direction
2012
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Created branding strategy, developed identity, art directed photography and oversaw web and publication production for BtoB home accessories and lighting company.
Art Direction
2012
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Graphic Design of product training materials, packaging and publications.
Graphic Design
2012
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As Creative Director and board member of this small Dallas-based contemporary museum, I developed and designed gallery catalogs, direct mail and consulted on exhibitions.
Creative Direction
2012
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Logo Designs
Graphic Design
2012